Gladys Care

Gladys Care is a female-led technology company focused on transforming the social care sector in the United Kingdom. The company operates a platform that directly connects families with caregivers and helpers, aiming to simplify the process of finding support for vulnerable individuals. This model is designed to eliminate agency overhead, providing services at a reasonable price while ensuring caregivers receive a fair income for their work.

The inspiration for Gladys Care came from the founders' personal, challenging experiences in arranging care for their own loved ones. CEO George Robinson, a former barrister of 10 years, was motivated by the difficulty and lack of transparency he encountered when seeking care for his family members. This firsthand knowledge of the system's flaws led to the creation of a platform built on compassion, empowerment, and direct connections. Backed by the venture capital firm Antler, Gladys is working to scale its vision across the UK.

The platform offers a range of services tailored to individual needs, including hourly home care, overnight assistance, and full-time, live-in care. Beyond basic assistance with daily tasks, services extend to specialized care for conditions like dementia and support for post-operative recovery or end-of-life care. All caregivers and helpers on the platform are verified and undergo DBS (Disclosure and Barring Service) checks to ensure safety and trust.

Keywords: home care, senior care, caregiver platform, social care, live-in care, dementia care, elderly support, companionship services, respite care, UK healthcare, personal care, end-of-life care, post-operative care, verified caregivers, caregiving, assisted living, home assistance, hourly care, overnight care, compassionate care