GladAge Care

GladAge Care positions itself as a decentralized ecosystem aimed at addressing systemic issues within the senior care market. Founded by Sunny Kapoor in 2018, the company leverages his two decades of prior experience in the UK's aged-care sector, which began with his first company, Heath Lodge Care Services, in 1999. The concept for GladAge took shape in June 2017, and the project commenced in November 2017 with a bootstrapped model, incorporated in Australia and headquartered in London.

The business model is centered on a unified platform that integrates real estate, healthcare services, and equipment providers for the elderly. It seeks to provide seniors and their families with a single point of access for vetted care homes, personalized care options, and the ability to purchase or rent necessary equipment. This model is designed to eliminate intermediaries, thereby reducing costs. For property owners, the platform creates an opportunity to lease their properties for the development of senior care facilities. The company's target market includes the elderly population, their families, and service providers in the senior care industry. Revenue is intended to be generated through transactions on the platform, which are facilitated by a proprietary cryptocurrency token, GAC.

The core of GladAge's service is its online platform, which is built on blockchain technology to ensure transparency and efficiency. Users can select care based on their specific needs, hire reviewed caregivers, and procure services like transportation and meal delivery. A key feature is the use of Ethereum-based smart contracts to manage transactions and agreements between stakeholders. The company planned to use its GAC token for all transactions within the ecosystem, creating demand for the token as the user base and number of affiliated care homes grow. In 2018, the company reported having met a soft cap funding target of US$2 million with a hard cap goal of US$20 million through an ICO to facilitate product development and expansion into markets like Korea, Japan, the UK, and Australia.

Keywords: senior care, elder care, blockchain technology, decentralized platform, aged-care, personalized care, care homes, GAC token, smart contracts, cryptocurrency, healthcare services, senior living, elder support, caregiving, real estate leasing, senior equipment, assisted living, ICO, Sunny Kapoor, care ecosystem