Giving Assistant
Accelerate the social responsibility of global online consumerism..
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Giving Assistant operates as an online coupon and cashback marketplace, structuring its business around an affiliate marketing model that transforms consumer spending into charitable contributions. Founded in 2011 and based in San Francisco, the company was established by co-founders including Kait Rikkers Slattery, who serves as CEO, and Katie Horgan, the Senior VP of Operations. The platform's core mission is to facilitate charitable giving by integrating it into everyday online shopping.
The business generates revenue through commissions from partner merchants. When a consumer uses the Giving Assistant portal or browser extension to make a purchase from one of thousands of affiliated brands, the respective brand pays a commission to Giving Assistant. The company then passes a significant portion of this commission back to the consumer as a cash reward. This model provides shoppers with discounts and cashback on purchases from a wide array of online stores. As a Certified B Corporation, the company is recognized for its commitment to social and environmental performance.
The service's distinct feature is its philanthropic mechanism. Users have the flexibility to donate any percentage of their earned cashback, from 1% to 100%, to a U.S. nonprofit organization of their choice from a database of over 1.2 million charities. This transforms the platform into a fundraising tool for non-profits, allowing them to receive donations from their supporters' regular shopping activities. The platform has facilitated millions of dollars in donations since its inception. After raising $4.84 million in venture funding, the company was acquired by Upright Data in early 2022.
Keywords: cashback platform, affiliate marketing, charitable giving, online coupons, shopping rewards, nonprofit fundraising, social enterprise, B Corp, e-commerce marketplace, retail commissions, browser extension, customer loyalty, digital philanthropy, fundraising tool, cause marketing, consumer savings, donation platform, online shopping portal, charity partnerships, impact shopping