GiveMeSport

GiveMeSport

Print-based sports publication which celebrates athleticism in all its diverse forms.

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GiveMeSport is a digital sports media publication headquartered in London. The company was established in 2008 by Jae Chalfin, whose background as a shipbroker preceded his entry into the entrepreneurial world. Initially operating as a social media agency named Sports New Media, the firm provided services to high-profile athletes and sports organizations, helping them manage and monetize their social media presence. Recognizing a larger opportunity, the business pivoted to become a direct publisher, launching the GiveMeSport brand.

The company's primary business is its online sports media platform, which delivers news, in-depth features, match previews, and exclusive interviews to a global audience of sports fans. Its content strategy focuses on major sports leagues and events, with a specialization in the Premier League, Champions League, MLS, UFC, WWE, and boxing. Revenue generation is centered around an advertising-based model, with major advertisers paying for space on the website. A significant portion of its income is also derived from in-stream video ads on social media platforms like Facebook, where the company has cultivated a substantial following by creating long-form, original video content. This strategy has also opened up an additional revenue stream through branded content partnerships.

GiveMeSport has experienced several key milestones, including raising $4.6 million in a Series B funding round in January 2014. The company underwent a reverse take-over deal with Breaking Data Corp in 2017, leading to a listing on the Toronto Stock Exchange. More recently, the firm was acquired by Snack Media in May 2020, and subsequently by Valnet Inc. in 2022. Under Valnet's ownership, GiveMeSport has continued to enhance its content by collaborating with prominent sports journalists and personalities.

Keywords: sports media, digital publishing, football news, social media marketing, sports journalism, online advertising, content monetization, Premier League news, UFC coverage, boxing news, WWE content, sports analysis, player interviews, digital media, Valnet, Jae Chalfin, Snack Media, sports fans, content strategy, video advertising

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