Ginx

Ginx TV is a UK-based media group founded in 2007, dedicated to video game and esports content. The company was established by Alistair Gosling, Udi Shapira, and Cosmo Spens. Initially launched as a gaming TV network, Ginx TV has expanded to become a multi-platform media powerhouse, reaching over 45 million homes in more than 50 territories and in 10 languages.

The business operates a 24/7 television channel, a content website (ginx.tv), and has a significant presence on social media and digital platforms like Twitch and YouTube. Its production arm, GINX Studios, creates original programming for its own platforms and for third-party broadcasters and brands. The content library includes shows such as 'The Games That Made Me', 'GINX News', and 'Shut Up and Play'. The business model involves distributing its linear channel through cable and satellite operators, including partnerships with major players like ITV and Sky. In 2019, Ginx Esports TV adopted the Zixi Platform for IP-based distribution, which allowed for a more cost-effective and controllable in-house system compared to its previous satellite distribution.

In June 2024, Ginx launched GINX+, a subscription-based membership platform. GINX+ offers fans exclusive live and archived content, an ad-free experience, and community features like access to a Discord server. This move indicates a strategy to create a direct revenue stream from its dedicated fanbase and reduce reliance on traditional advertising and distribution models. The service is available globally through an app on Google Play and the Apple App Store, with tiered membership options.

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