Ginglani Distillers
Himalayan origin whiskey for new-age consumers.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $900k | Seed | |
| Total Funding | 000k | ||
Ginglani Distillers is a Delhi-based alcobev startup aiming to disrupt the Indian whiskey market. The company was founded by Shivam Ginglani, a first-generation entrepreneur, in 2012, with some sources indicating a 2016 founding date. After earning an MSc in Finance and Business Economics from Manchester Business School, Ginglani was inspired by the lack of modern, accessible Indian whiskey brands for younger consumers upon his return to India. He spent two years researching the spirits industry before launching the company.
The firm operates on a B2C business model and specializes in producing homegrown alcoholic beverages, targeting millennial and new-age drinkers who are described as experimental and value-seeking. The company's core strategy is to create a distinct "Himalayan Whiskey" category, leveraging the region's pure water and environmental conditions. Its distillery operations are located in Solan, Himachal Pradesh.
Ginglani Distillers has launched two main brands: Black Bow and Woodsmen. Black Bow, described as India's first Himalayan whiskey, is made from Himalayan water and five-year-old malts matured at high altitudes. It is positioned as a premium whiskey. Woodsmen is a semi-premium brand, also made with Himalayan malts aged in American and ex-Bourbon casks, noted for its smooth profile and featuring notes of Himalayan apples and candied apricots. The company aims to offer premium products at affordable prices.
The company has secured significant funding across several rounds, raising a total of $2.88 million as of March 2024. Notable funding includes a pre-Series A round of approximately $900,000 in 2022 and a Series A round of ₹12.5 crores in March 2024. These funds are allocated towards market expansion, team strengthening, and marketing efforts. The company has a presence in Delhi and Himachal Pradesh, with plans to expand into markets like Chandigarh, Punjab, and Mumbai. For the fiscal year 2024, the company was on track to surpass ₹50 crores in gross sales and aims to exceed a ₹100 crore gross Annual Recurring Revenue (ARR).
Keywords: Himalayan whiskey, Indian whiskey, alcobev startup, craft spirits, Black Bow Whiskey, Woodsmen Mountain Whiskey, Shivam Ginglani, premium spirits, distillery, alcoholic beverages, Indian spirits market, Solan distillery, aged malts, consumer beverages, beverage production