Gimmie
Helps convert website traffic into customers using real-time messages.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
$700k | Seed | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Gimmie, operating as GimmieWorld Pte. Ltd., was a Singapore-based software company founded in 2011 by David Ng and Nur Liyana Binte Mohd Sulaiman. The firm specialized in cloud-based gamification and customer loyalty solutions designed to help businesses acquire, convert, and retain customers on web and mobile platforms. Initially founded in the US, the company relocated its main office to Singapore in 2012 to focus on expansion across Southeast Asia. According to public records, the company ceased operations around October 2021.
The core of Gimmie's business was a platform that provided gamification consulting, campaign management software, and developer tools like APIs and SDKs. This allowed clients to integrate loyalty and rewards programs directly into their existing software systems, applications, and websites. The service worked by rewarding end-users with points for performing specific actions over time, such as time spent on a site or subscribing to services, which was intended to increase user engagement and traffic. Gimmie's business model was primarily SaaS-based, with a product named GimmeX that helped clients segment customers and deliver targeted messages to convert increased traffic into sales. Revenue was generated from paid plans and white-labeling the product for firms that wanted a customized version.
Throughout its operation, Gimmie secured approximately $1.9 million to $2.4 million in funding over several rounds from investors including Tandem Capital, Wave Maker Labs, the National Research Foundation of Singapore, and Ideosource. The company's client roster included notable names such as SingTel, SMART, and Tiger Beer. Co-founder David Ng was also involved in other ventures, including Pollen and GimmieWorld, and acted as an angel investor. Keywords: gamification platform, customer loyalty, rewards management, SaaS, marketing tech, customer engagement, user retention, mobile rewards, API integration, SDK tools, campaign management, GimmieWorld, David Ng, Nur Liyana Binte Mohd Sulaiman, Singapore startup, venture-backed, customer acquisition, loyalty service, white-label software, adtech