Giide

Giide is a content creation platform that enables businesses and individual creators to produce interactive audio experiences. Founded in 2017 by CEO Allison Kent-Smith and CTO Scott Prindle, the company aims to address the shortcomings of traditional, passive learning and presentation formats.

Kent-Smith's background heavily influenced Giide's direction. Having spent two decades in the media, marketing, and advertising industries, including roles as Director of Digital Development at notable agencies, she identified a gap in corporate education. She observed that standard training materials like lengthy presentations and videos were often outdated and failed to engage modern, mobile audiences. This experience, combined with founding Smith & Beta, a talent development consultancy, solidified her focus on evolving workplace learning.

The platform's core service is to transform audio into a multimedia format that is more engaging for the listener. Users can upload an audio file or record directly onto the platform. Giide then transcribes the audio, allowing creators to layer in complementary visual and interactive elements such as images, videos, GIFs, links, polls, and maps. This creates a dynamic experience that combines the strengths of podcasts, videos, and social media feeds. The result is a shareable piece of content that can be embedded on websites or distributed across various channels.

Giide targets a broad market, with a significant focus on business applications. Clients use the platform for various purposes, including sales enablement, creating virtual site tours, employee onboarding, and transforming internal communications and training materials. Companies like Axios and Vail Resorts have utilized the service to make their content more impactful. Beyond the corporate world, Giide is also positioned for individual content creators, such as educators building online courses who seek an alternative to standard video slideshows. The business operates on a platform-based model, offering free tools for anyone to create and share interactive audio, thereby democratizing access to this new content format.

Keywords: interactive audio, content creation platform, corporate learning, sales enablement, employee training, audio-first content, multimedia presentations, Allison Kent-Smith, Scott Prindle, business communication, virtual tours, online courses, audience engagement, content marketing tool, audio storytelling, interactive media, educational technology, corporate communications, content authoring tool, digital learning