Gifts for Change
Gifts for Change designs and distributes eco-friendly and socially responsible corporate gifts and accessories to retailers. Its items are all made in France, mostly by disabled workers. They are used as a fundraising tool for good causes.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €1.0m | Seed | |
| Total Funding | 000k | ||
| EUR | 2015 | 2017 | 2018 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | 56 % |
| EBITDA | 0000 | 0000 | 0000 |
| % EBITDA margin | (23 %) | - | (2 %) |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | (24 %) | (36 %) | (8 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Gifts for Change, established in 2015 by Alexis Krycève, operates as a manufacturer of corporate promotional items with a distinct focus on social and environmental impact. The company's business model is centered on what it terms "Engagement Through the Object" (L'Engagement Par l'Objet - E.P.O.), a concept designed to enhance the return on investment of corporate communication by linking promotional products to tangible sustainability initiatives. This approach targets businesses seeking to align their marketing and corporate social responsibility (CSR) efforts, offering a method to engage clients and employees through physically representing their commitment to positive change.
Revenue is generated through the sale of customizable merchandise to corporate clients. The product catalog includes a variety of items such as bracelets, keychains, seed bombs, stationery, and awards. Each product serves a dual purpose: acting as a promotional tool for the client while also directly supporting a specific cause. For instance, the purchase of a wooden keychain might contribute to reforestation efforts, or a bracelet could fund the preservation of bee populations or coral reef regeneration. This direct link between the object and the cause it supports is a core element of their value proposition.
A significant aspect of the company's operational framework is its commitment to local and social manufacturing. All products are made in France, utilizing eco-designed materials and processes. Furthermore, production is carried out in partnership with social enterprises, specifically ESATs (Etablissement et Service d'Aide par le Travail) and 'entreprises adaptées', which employ individuals with disabilities. This integration of social inclusion into the supply chain provides an additional layer of impact for their corporate clientele. The company offers extensive customization options, allowing clients to tailor products to their brand identity while communicating a clear message of social and environmental responsibility.
Keywords: corporate gifts, sustainable merchandise, social enterprise, promotional products, CSR initiatives, eco-design, made in France, employee engagement, cause marketing, B2B