Gift Card Indonesia (GCI)

Gift Card Indonesia (GCI), operating under PT Aksi Visitama, was founded in 2012 by Antonius Taufan, a graduate of the Jakarta Founder Institute. The company positions itself as an end-to-end solutions provider for the gift card ecosystem in Indonesia. Its business primarily targets the corporate (B2B) sector, providing gifting solutions for companies to reward employees and stakeholders. GCI has served over 150 corporate clients, including prominent names like Astra International, Allianz, Acer, and Fuji Xerox.

GCI's model revolves around tackling the fragmented gift voucher market in Indonesia, where vouchers were traditionally limited to a single merchant. The company introduced the TaDa! card, a multi-purpose gift card that can be used across a network of over 40 different merchants and even donated to various charities. This provides a centralized and more flexible gifting option. Besides the multi-merchant TaDa! card, GCI also enables corporations to create their own branded gift cards. The company also initially operated Fokado, a service focused on experience-based gifts like dining and spa treatments.

A significant milestone for the company occurred in January 2015, when it secured a US$2 million Series A funding round. The investment was led by US-based Sovereign's Capital with participation from notable local investors including Lippo Digital Ventures, SMDV (Sinar Mas Digital Ventures), and RMK Ventures. This capital was aimed at facilitating the company's expansion into the business-to-consumer (B2C) market, team development, and regional growth. The backing from large conglomerates like Lippo and Sinar Mas was anticipated to provide GCI with crucial distribution networks and processing systems to solidify its market position.

Keywords: Gift Card Indonesia, GCI, Antonius Taufan, corporate gifting solutions, B2B rewards, employee incentives, multi-merchant gift cards, TaDa! card, Indonesian gift card market, loyalty programs, customer rewards, digital vouchers, corporate partnerships, Fokado, PT Aksi Visitama, Sovereign's Capital, Lippo Digital Ventures, SMDV, end-to-end gifting platform