Giant Realm

Giant Realm, Inc. was a New York-based online media company that specialized in reaching the male 18-34 demographic. The company operated as a vertical advertising network, curating a group of publishers focused on entertainment categories like video games, film, television, humor, music, and gadgets. Its business model centered on representing a portfolio of independent websites and enabling advertisers to connect with a highly targeted and engaged audience through this network.

The company provided advertisers with opportunities to integrate their brands into communities of entertainment enthusiasts, even creating custom ad units to capture this audience's attention. By January 2008, Giant Realm's publisher group included about two dozen websites and reached 3.75 million unique visitors. The firm demonstrated significant growth, reporting a reach of 22 million individuals in the U.S. and 60 million worldwide by October 2009. Major brands such as HP, NBC, EA, Slim Jim, and Scion advertised with Giant Realm.

The firm successfully secured venture capital, with investors including SoftBank Capital, Comcast Interactive Capital, Edison Partners, and Endeavor Group Holdings (formerly William Morris Agency). In March 2008, the company raised $3.5 million in a round led by Comcast Interactive Capital to expand its sales and marketing teams and develop more features for its main site. This was followed by an additional $2 million in May 2008. A significant milestone in the company's history was its acquisition by Burst Media, a provider of advertising services and technology, on October 8, 2009. Following the acquisition, Giant Realm continued to operate as a division within Burst Media, leveraging its new parent company's resources and technology to further expand its reach and services.

Keywords: adtech, digital media, advertising network, vertical media, male demographic, online advertising, publisher representation, gaming advertising, entertainment media, Burst Media