Getsmarter

GetSmarter, a brand of 2U, Inc., specializes in delivering premium online short courses in collaboration with leading universities worldwide. The company serves working professionals seeking to advance their careers by gaining new skills and competencies. Operating in the online education market, GetSmarter partners with prestigious institutions such as the University of Cambridge, The London School of Economics and Political Science, and the University of Oxford to offer courses in various fields including business management, artificial intelligence, cybersecurity, and sustainability. The business model is based on a B2C (business-to-consumer) approach, where individuals enroll in courses and pay tuition fees. Revenue is generated through these course fees, which vary depending on the course and the partnering university. GetSmarter differentiates itself by providing career-focused curricula that achieve specific learning outcomes, and by offering certificates from world-class universities that serve as powerful proof of new competencies, helping professionals stand out in the job market.

Keywords: online education, short courses, career advancement, professional development, top universities, business management, artificial intelligence, cybersecurity, sustainability, verifiable certificates.