Getsetup

GetSetUp operates a digital learning platform focused on the rapidly growing market of adults over 55. Founded in 2020 by Neil Dsouza, Lawrence Kosick, and Deval Delivala, the company is structured to address the digital divide and social isolation among older adults. The founders' backgrounds are complementary; Dsouza has a history in ed-tech, having founded Zaya Learning Labs to serve underprivileged children, while Kosick brings extensive experience from the business development and partnership side of major tech companies like Yahoo and IFTTT. Their shared personal experiences with aging parents and a recognized gap in the market for accessible technology resources for this demographic catalyzed the company's formation.

The core of GetSetUp's business is a peer-to-peer online learning model where instructors, who are also older adults, teach a wide array of subjects. This approach creates a comfortable and relatable learning environment. The platform hosts over 5,000 topics with 50 to 70 live, interactive classes offered daily in multiple languages, including English, Spanish, Mandarin, and Hindi. Class subjects are diverse, covering digital literacy, physical and mental health, financial wellness, and vocational skills. Recently, the company has integrated an AI assistant named Helen to help users navigate resources and receive technical support.

GetSetUp's revenue model is primarily B2B. The company establishes partnerships with government agencies, healthcare organizations, and private companies who subsidize the service for their members or constituents. Notable partners include Medicare Advantage plans, state departments on aging like those in New York and Michigan, and healthcare firms such as Tivity Health. This model allows millions of eligible older adults to access the platform for free. For individual users not covered by a partner, a subscription model is available. As of late 2021, the company reported having 4 million users across 160 countries and generating $6 million in annual recurring revenue.

Keywords: older adult education, social learning platform, digital literacy, senior wellness, peer-to-peer learning, B2B ed-tech, active aging, caregiver support, health literacy, government partnerships