GetNinjas
Leading local services marketplace in Latam.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2019 | 2020 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 11 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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GetNinjas S.A. operates as a prominent online marketplace in Brazil, connecting a wide array of service professionals with potential customers. Founded in 2011, the platform was conceived by Eduardo L'Hotellier, who continues to lead the company as CEO. L'Hotellier's background includes a degree in computer engineering from the Federal University of Santa Catarina and experience in investment banking at GP Investments, which provided him with a solid foundation in both technology and finance to build and scale the business. The impetus for GetNinjas came from a personal need when L'Hotellier struggled to find a painter, revealing a gap in the market for a centralized and reliable platform for hiring local services.
The company's platform facilitates the hiring of over 500 different types of services, categorized into broad areas such as home services, technical assistance, private lessons, and events. Professionals, referred to as 'ninjas', create profiles on the platform, while customers post their service needs. The business model is centered on a lead generation system where professionals purchase virtual currency to unlock the contact information of potential clients who have posted service requests. This model allows professionals to directly connect with interested customers, creating a marketplace dynamic. GetNinjas serves a dual client base: the professionals seeking to expand their business and the individuals and households in need of services.
A significant milestone in the company's trajectory was its initial public offering (IPO) on the B3 stock exchange in São Paulo in May 2021, which raised R$321 million. This event underscored the company's growth and its established position within the Brazilian gig economy. The platform's value proposition lies in its ability to offer a vast and diverse pool of professionals, complete with user-generated reviews and ratings, thereby increasing transparency and trust in the hiring process. For service providers, it offers a streamlined channel for customer acquisition, reducing their reliance on traditional advertising and word-of-mouth referrals.
Keywords: online marketplace, service professionals, lead generation, gig economy, local services, Brazil, home services, professional services, service platform, peer-to-peer services