Masset

Masset, Inc. operates a digital asset management platform designed to help businesses centralize, manage, and analyze their marketing content. Founded in 2022 by Benjamin Ard, a career marketer, and Tyler Russel, a developer, the Lehi, Utah-based company addresses the common challenge of making content accessible and usable across an organization. Ard's journey as a marketer in agency, in-house, and tech settings revealed a recurring difficulty in finding, managing, and utilizing content, which sparked the idea for Masset. He initially started researching the project alone before partnering with Russel, whom he met through a mutual connection, to build the platform.

The company targets B2B, SaaS, and technology businesses, particularly those with 100 to 1,000 employees that need a content management solution but may not have the resources for enterprise-level software. Masset's business model is venture-backed, having secured $700,000 in a pre-seed funding round in late 2023, led by Startup Ignition Ventures with participation from the Joan and Tim Fenton Founders Fund. This capital is aimed at achieving product-market fit and enhancing the platform's ability to maximize return on content marketing efforts.

Masset's platform functions as a centralized content hub where all team members can access digital assets, eliminating the need for per-seat licensing fees. A core feature is its AI-powered functionality. When content is uploaded—including images, videos, or documents—the AI analyzes it to create summaries, generate transcripts, and identify key questions the content can answer. This allows users to interact with their entire content library through a conversational AI called MassetBot, which can generate new materials like sales emails and social media posts that are contextually based on the company's existing assets, ensuring brand consistency. The system also facilitates content discovery through AI-enhanced search, allows users to request new content or flag outdated materials, and provides analytics on content usage.

Keywords: digital asset management, content enablement, marketing content hub, B2B SaaS, content operations, sales enablement, AI content generation, marketing asset management, content centralization, content analytics, AI-powered search, marketing collaboration, brand consistency, content lifecycle management, Benjamin Ard, Tyler Russel, Startup Ignition Ventures, content ROI, knowledge management