Getkara

Getkara operates a marketing production platform designed to streamline the creation of campaign materials for large companies. The platform enables marketing teams to produce and adapt advertising collateral efficiently, aiming to reduce production costs and shorten timelines. Core functionalities include the ability to generate numerous variations of marketing assets from a single file, catering to localization needs for different regional and global markets.

The system is built to facilitate collaboration among stakeholders. It incorporates features for creative asset management, real-time collaboration, and a simplified review and approval process. This allows creative teams to focus on design while the platform handles the technical aspects of production and versioning, such as updating assets, changing copy, and managing translations directly within the interface. The platform is designed for users without coding skills to export materials as needed.

PitchBook data indicates that the company, legally known as Kara Technology, was acquired by VisuWall. Prior to its acquisition, Kara Technology had secured $586,000 in a seed funding round on March 14, 2023. The round involved institutional investors Falak Investment Hub and Lean Node, both based in Riyadh.

Keywords: marketing production platform, campaign roll-outs, brand management, creative asset management, marketing collateral production, ad versioning, marketing localization, campaign material scaling, real-time collaboration marketing, design production automation, marketing workflow, creative operations, digital asset management, ad production, campaign adaptation, brand consistency, marketing approval workflow, global marketing execution