GetIntent

Getintent is an adtech company specializing in AI-powered programmatic solutions designed to optimize advertising revenues for agencies, publishers, broadcasters, and content owners. Operating in the digital advertising market, Getintent offers a highly customizable suite of tools that include omni-channel Demand Side Platform (DSP), Supply Side Platform (SSP), Data Management Platform (DMP) extensions, and an independent ad server. The company's AI algorithms analyze vast amounts of data to target valuable audiences, eliminate fraud, and optimize ad placements, thereby maximizing marketing budgets and performance goals.

Getintent serves a diverse client base ranging from small agencies to large media companies, providing them with the technology and support needed to manage and grow their programmatic advertising efforts. The business model is primarily based on a Software-as-a-Service (SaaS) approach, where clients subscribe to use the platform's various features and tools. Revenue is generated through subscription fees, service charges, and potentially performance-based incentives.

The company's value proposition lies in its ability to offer control, transparency, and efficiency in programmatic advertising without requiring deep technical expertise from its clients. This is achieved through automated campaign management, API-driven reporting, and continuous feature updates to keep up with the evolving market demands.

Keywords: AI-powered, programmatic, adtech, DSP, SSP, DMP, advertising, optimization, SaaS, transparency.