GetBlogger
Platform to interact with advertising bloggers.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €91.0k | Seed | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 359 % | 83 % | (7 %) | 130 % | 38 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (326 %) | (43 %) | (37 %) | 9 % | 59 % | 33 % | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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GetBlogger operates as an online marketplace connecting advertisers directly with social media influencers for marketing campaigns on platforms like Instagram and YouTube. The company was founded in Moscow in 2017 by Anna Shkirina and Levon Oganesyan, who previously co-founded the food delivery service Delivery Club. Their experience with marketplace dynamics and the challenges of finding suitable influencers for their previous venture inspired the creation of GetBlogger, aiming to structure the then-nascent influencer marketing landscape.
The platform serves a diverse client base, from small businesses to major corporations and advertising agencies, seeking to promote their products and services. GetBlogger's business model centers on providing advertisers with a suite of tools for effective campaign execution. Initially, the company operated on a subscription basis for advertisers. It later shifted to a model where advertisers purchase internal currency, or "tokens," to invite influencers to collaborate. This system ensures that payment is only processed after an influencer accepts the collaboration proposal. For influencers, the service is free, allowing them to monetize their content without commissions.
GetBlogger's core service is its software platform that automates and refines the process of influencer selection and campaign analysis. A key feature is its proprietary algorithm that vets influencers, filtering out those with fraudulent engagement metrics like bots or artificial likes, and analyzes their audience quality. This ensures advertisers pay for genuine reach to their target demographic. The platform offers an "intelligent selection" tool that recommends a pool of suitable bloggers based on the advertiser's budget, target audience, and campaign goals. Furthermore, it provides post-campaign analytics to measure the effectiveness of the advertisements. In December 2024, GetBlogger was acquired by MTS and now operates within the MTS AdTech division.
Keywords: influencer marketing, adtech, blogger marketplace, social media advertising, campaign management, brand promotion, Instagram marketing, YouTube marketing, influencer analytics, content monetization, digital advertising, audience analysis, marketing automation, performance-based advertising, Russia, CIS market, creator economy, brand collaboration, social media analytics, influencer outreach