Potions

Potions operates in the e-commerce optimization market, providing solutions designed to enhance user experience and increase conversion rates. The company serves online retailers looking to improve their average basket sizes and customer retention. Potions' business model revolves around offering a suite of features such as Multiply, Switch, Propulse, and Flashback, which are easily integrated into clients' websites through a simple tag. These features help visitors find products they have previously viewed, thereby increasing the likelihood of purchase. Potions makes money through a subscription-based model, where clients pay for access to these optimization tools. The impact of these tools is measured transparently via Google Analytics, allowing clients to track interactions and measure effectiveness. The company emphasizes privacy, ensuring that user data is protected while still delivering measurable improvements in e-commerce performance.

Keywords: e-commerce, optimization, conversion rates, average basket size, user experience, privacy, subscription model, Google Analytics, online retailers, customer retention.