GeoTix
Generates revenue streams for media companies through local event discovery to ticket purchase.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
N/A | Series A | ||
| Total Funding | 000k | ||
| USD | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | - | (85 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
Related Content
GeoTix operates as a software-as-a-service (SaaS) platform focused on event ticketing, specifically designed to create new, non-advertising revenue streams for media companies. Founded in 2015, the company established a business model centered on partnering with local media outlets such as newspapers, magazines, and radio stations. These media partners utilize a white-label version of the GeoTix platform, enabling them to sell tickets for local events directly to their established audiences.
The company's core strategy disrupts the traditional ticketing model by empowering local media to leverage their existing community connections and promotional capabilities. This approach allows event creators to benefit from the trusted brand and marketing reach of their local media partner, aiming to sell more tickets faster. For the media companies, it provides a turnkey solution to monetize their event-related content and deepen their community engagement. Revenue is generated through a SaaS model, and by taking a share of the ticket sales facilitated through its partners' platforms.
On July 23, 2020, GeoTix was acquired by Evvnt Inc., a UK-based event marketing automation company. The acquisition was a strategic move for Evvnt, integrating GeoTix's ticketing technology with its own event marketing and calendar platform. The partnership between the two companies began in November 2019, aiming to create a fully integrated platform for event creation, ticketing, and promotion. This integration allows Evvnt's network of publishers to offer ticketing as a self-service option directly from their online event calendars, combining event marketing with a direct commerce capability.
Keywords: event ticketing, SaaS, media company revenue, local events, white-label ticketing, event marketing, community engagement, online ticket sales, ticketing platform, event promotion, publisher tools, digital ticketing, non-advertising revenue, Evvnt, local media partners, event creator tools, self-service ticketing, ticket sales, event management software, community marketing