GENWI

Genwi, short for "Generation Wireless," operated as a mobile content enablement platform provider, positioning itself as a key tool for corporate marketing and sales departments. Founded in 2009 by Rahul Patel and headquartered in San Jose, California, the company's core offering was a cloud-based mobile content management system (mCMS) that allowed businesses to create, manage, and distribute content to mobile devices in real-time. This system enabled clients to build and deploy native and HTML5 applications for platforms like iPad, iPhone, and Android without needing to alter the published apps for content updates.

The company's journey began with a different focus. Initially launched in March 2007, Genwi was a free web-based news aggregator with social features, which was later shut down in 2009. In 2010, the underlying technology was repurposed to launch iSites.us, an app builder for businesses, which was eventually rebranded back to Genwi in September 2011. This pivot established its business model, which centered on enabling publishers and brands to create engaging mobile experiences. Genwi's platform was designed to serve sales and marketing teams by providing streamlined access to enterprise-wide content, which could then be customized and shared with prospective clients. The service tracked user activity and integrated with existing corporate workflows, catering to large enterprises with clients like IBM, Deloitte, American Express, and Tesla.

Financially, Genwi secured a total of $7.1 million in funding over three rounds. Its funding journey included a Series A round in September 2010 and concluded with a $2 million Series A in September 2012. Key investors included Nexus Venture Partners, Inventus Capital Partners, Elevation Partners, and Floodgate. The company showed significant growth, expanding to over 40 employees by mid-2013. Ultimately, in a strategic move to enhance digital transformation services, Genwi was acquired by Persistent Systems on April 1, 2016.

Keywords: mobile content management, sales enablement platform, mobile app builder, content distribution, enterprise mobile application, cloud publishing, HTML5 apps, native apps, mobile marketing, content engagement platform, lead generation, Rahul Patel, Persistent Systems, B2B software, mCMS, mobile sales tools, corporate communications, content curation, real-time information, digital transformation