Genuineway

Genuineway Srl is a Swiss-Italian software company established in 2019, specializing in enhancing transparency between brands and consumers through blockchain technology. The company was co-founded by CEO Walfredo della Gherardesca and Amelia Bassini, who serve as project leaders. The founders and their team leverage over five years of prior experience in the food-tech sector, having been involved with Italian companies lorenzovinci.it and Foodscovery.

The firm primarily serves small and medium-sized enterprises (SMEs) across the agrifood, fashion, cosmetics, and design industries. Its business model centers on providing a decentralized, blockchain-based platform that allows client brands to offer consumers verifiable information about a product's supply chain, environmental impact, and authenticity. This is achieved through the implementation of Digital Product Passports (DPPs), which are accessed by consumers via QR codes or NFC tags on the product's packaging. Scanning the code launches an interactive web application, turning the physical product into a digital touchpoint for consumer engagement.

The core service is the notarization of a company's environmental, social, and governance (ESG) data onto a public blockchain, creating a verifiable record of a product's journey and sustainability credentials. This service aims to combat 'greenwashing' and provide brands with a competitive advantage by clearly communicating their ethical values. The platform is designed as a modular system, allowing brands to choose various features, from supply chain passports to gamification and promotional content. By creating a network of brands using its QR codes, Genuineway facilitates a shared ecosystem that can generate cross-promotional opportunities. The company has reported significant growth, with a 230% revenue increase between 2020 and 2021, and has successfully raised capital, including a €550,000 seed round in 2022, to further develop its technology and expand its team.

Keywords: Digital Product Passport, blockchain traceability, supply chain transparency, ESG data notarization, consumer engagement platform, QR code marketing, sustainability technology, food tech, fashion tech, cosmetics traceability, agrifood technology, SME software solutions, blockchain for retail, product authenticity, environmental impact data, sustainable economy, brand transparency, Walfredo della Gherardesca, Amelia Bassini, decentralized platform