Genomawork

Genomawork is a Chilean human resources technology company that provides a platform for personnel recruitment and selection. Founded in 2018 by Daniel La Roche Contreras, Fabian Martínez, Diego Hormaechea, Juan Pablo Garcia, and Robert Cercós, the company is headquartered in Santiago, Chile. Co-founder Daniel La Roche holds a master's degree in cognitive science and decision making, a background that aligns with the company's mission to create a more level playing field in the hiring process. The firm aims to reduce hiring discrimination based on factors like last names or schools, which are prevalent in Latin America, by focusing on objective talent assessment.

The company's core offering is a Software as a Service (SaaS) platform that automates the hiring process using neuroscience-based games, AI, and Big Data to predict job performance. This people analytics platform evaluates candidates objectively, identifying the key variables that predict success in a role. For its corporate clients, this results in a reduction in hiring time and an increase in recruiter efficiency. The platform is designed to be user-friendly for both recruiters and candidates, centralizing applications and creating a searchable database of profiles. The business model is based on providing this technology to companies across various industries to simplify their recruitment challenges, especially for mass hiring across multiple locations. Genomawork serves notable clients such as Walmart, Starbucks, and Roche.

Genomawork has achieved several milestones since its inception. After an initial grant of $40K from Start-Up Chile in November 2018, the company raised a seed round of US$450,000 in 2019, led by Chile Ventures with participation from other investors. By 2019, the company was operating remotely from Chile and serving 85 clients in nine Latin American countries, including Colombia, Peru, and Mexico. In a significant development, Genomawork was acquired by Red Arbor Holding, a major global player in the job portal market, on March 17, 2025. This acquisition positions Genomawork within a larger network with extensive reach in Latin America.

Keywords: people analytics, HR tech, recruitment software, talent acquisition, predictive hiring, neuroscience games, gamification recruitment, artificial intelligence hiring, big data HR, bias-free hiring, automated recruitment, SaaS HR, personnel selection, Latin America HR, employee assessment, job performance prediction, corporate recruiting, high-volume hiring, talent management solutions, Red Arbor