Genext Students Limited

Genext Students Private Limited, which now operates as BeMasterly, represents a significant player in the Indian ed-tech landscape, backed by educational content provider Navneet Education Limited. The company was originally founded in Mumbai as Genext Students in 2011 by cousins Ali Asgar Kagzi and Asad Daud, who conceptualized the idea while studying at the London School of Economics. Kagzi holds a Master's degree in Management and Strategy from LSE and a Bachelor's in Telecommunications Engineering, while Daud has a Master's in Accounting & Finance from LSE and is involved in managing several businesses under the SAT Group of Companies.

Initially launched in 2013 as a content delivery platform, Genext Students pivoted in 2016 to a hybrid model that combined in-person home tutoring with technology-enabled learning. This model connected parents with verified local tutors for students from K-12 across various educational boards (CBSE, ICSE, and state boards) and provided digital resources like study materials, assessments, and progress analytics. The platform aimed to empower tutors, terming them 'Tutorpreneurs', by providing them with the necessary tools to manage their services.

A pivotal moment in the company's history occurred in September 2021, when Navneet Education, through its subsidiary Navneet Tech Ventures, acquired a 51.8% majority stake. This strategic acquisition was part of Navneet's broader digital strategy, providing Genext with significant financial backing and access to Navneet's extensive network of schools, tutors, and students. Following this, Genext Students evolved into BeMasterly, a digital platform designed to empower independent tutors and coaching institutes. BeMasterly offers a comprehensive suite of tools to automate and digitize administrative tasks, communication, and other operational activities, allowing educators to focus on teaching. This B2B model serves freelance tutors and coaching centers by helping them manage attendance, assessments, and parent-teacher communication, thereby increasing their efficiency and revenue potential.

Keywords: ed-tech, tutor management platform, K-12 education, online tutoring, hybrid learning, coaching institute solutions, teacher empowerment, education administration software, Navneet Education, parent communication tools, student assessment, digital learning content, B2B ed-tech, Mumbai startup, Ali Asgar Kagzi, Asad Daud, tutorpreneurship, virtual classroom, academic support, Indian education market