GeneralFinance

The story of Generalfinance begins in 1982, when Armando Gianolli founded Prestoleasing S.p.A., a company focused on leasing. A pivotal moment arrived in 1988 when his son, Massimo Gianolli, was brought in to liquidate the company. Instead, Massimo saw an opportunity for a turnaround. By 1990, he had become CEO and shifted the company's focus from leasing to factoring—the business of purchasing companies' trade receivables to provide them with immediate liquidity. This new direction targeted a specific niche: providing financial support to companies in distress. Generalfinance developed a model to help businesses navigate financial crises, managing their credit and improving collection times. In 2017, a significant strategic agreement was made when the banking group Creval acquired a 46.81% stake in the company, injecting new capital and confidence. The company's growth continued, culminating in a major milestone on June 29, 2022, when Generalfinance went public with an IPO on the Euronext STAR Milan segment of the Italian Stock Exchange (Borsa Italiana). This move was designed to strengthen its market position and increase turnover. More recently, in June 2024, Generalfinance announced the acquisition of Workinvoice, a fintech pioneer in the invoice trading market, signaling a strategic push towards digital lending solutions.