Gema Touch
NeuroSpire provides a technological platform for conducting neuromarketing studies using electroencephalography (EEG) technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
$50.0k | Seed | ||
| Total Funding | 000k | ||
Gema Touch operates as a mobile engagement and analytics company, focusing on transforming physical marketing materials into interactive digital experiences. The company was co-founded by Joanna Rogerson, who serves as the CEO, and Brent Fagg, the CTO. Rogerson brings nearly five years of experience in technology commercialization and new product development consulting for both startups and Fortune 500 companies, holding an MBA from North Carolina State University. Fagg's background includes approximately five years at RTI International, where he collaborated with Fortune 500 firms and NASA on numerous projects involving technology evaluation for new product development and commercialization. A Navy veteran with an engineering background, he is a graduate of the University of Tennessee and also attended graduate school at North Carolina State University.
The core of Gema Touch's business is a proprietary Near Field Communication (NFC) infrastructure. This technology enables brands to convert any printable surface into a touch-enabled kiosk, creating a direct and personalized digital connection with mobile consumers. The platform allows for the delivery of content and the tracking of real-world user activity, providing valuable analytics. The company targets brands as its primary clients, reaching them through their publisher and agency partners within an initial serviceable market estimated at $700 million. This business model positions Gema Touch as a B2B service provider, generating revenue by selling its unique mobile engagement solution to businesses looking to enhance their physical advertising with digital interaction and data tracking capabilities.
Keywords: mobile engagement, NFC technology, analytics, real-world tracking, digital ecosystem, mobile consumers, printable surface kiosk, brand engagement, publisher partners, agency partners, Joanna Rogerson, Brent Fagg, technology commercialization, new product development, mobile marketing, interactive advertising, consumer data, physical to digital, customer interaction, data analytics