Gelato 4ever

Based in Milan, Italy, Gelato 4ever is a food-tech company founded in 2018 by Marco Valsasina. The venture was born from an experience Valsasina had while traveling abroad in Mexico; disappointed by the local gelato, the law graduate was inspired to find a way to make authentic Italian gelato more accessible globally. Upon returning to Italy, he studied the complexities of traditional gelato production and developed a simplified process, leading to the creation of Gelato 4ever.

The company's core product is a ready-to-pour, 100% Italian gelato base packaged in aseptic bricks. This liquid mixture is made with natural ingredients, including milk from Italian farms, and is gluten-free and without hydrogenated fats or preservatives. A key feature is its shelf stability; thanks to a UHT sterilization process, the product can be stored at room temperature for up to 12 months, which eliminates the need for a complex and costly cold chain for logistics and storage. To prepare the final product, the user pours the mix into any standard ice cream machine, professional batch freezer, or kitchen mixer.

Gelato 4ever operates a multi-channel business model, targeting the home consumer (B2C), the HORECA (Hotel/Restaurant/Café) sector (B2B), and a franchising system. Consumers can purchase the gelato bricks and compatible machines directly from the company's e-commerce site. For commercial clients, the system provides a streamlined way to offer fresh gelato without a large laboratory, extensive equipment, or specialized skills. The company also offers a turnkey franchise solution called the "Gelato 4ever Boutique," a small-footprint retail concept that can also function as a cafeteria and pastry shop. The company has received venture capital backing from investors including Ad4Ventures and LM Holding.

Keywords: shelf-stable gelato, UHT gelato mix, ready-to-pour gelato, Italian food-tech, HORECA solutions, gelato franchising, direct-to-consumer food, aseptic food packaging, Milan startup, Marco Valsasina, artisan gelato base, simplified gelato production, food service distribution, gelato export, home gelato making, B2B food ingredients, e-commerce food brand, food innovation, Italian gastronomy, dessert franchise