GeistM

GeistM is a marketing technology (MarTech) company specializing in full-funnel performance marketing. It was founded in 2013 by Sameet Durg and Kevin Fortuna, who identified a gap in how companies were utilizing digital marketing, noting a lack of context and storytelling in pushing offers to users. The firm was established to create a more effective marketing funnel that generates higher lifetime value customers through content.

The company operates as a full-service marketing partner, with a focus on performance content marketing. GeistM develops and manages advertising campaigns across paid social, native, search engine marketing (SEM), and connected TV (CTV). The business model is performance-driven, aiming to act as an extension of its clients' marketing teams. It serves a range of clients, from hyper-growth startups to Fortune 500 brands, including notable names like HelloFresh, FanDuel, and P&G. The company's services cover network and publisher optimization, content creation and enhancement, A/B and multivariate testing, and landing page optimization to maximize customer conversions.

A core component of GeistM's offering is its proprietary technology platform, Blackfire. This platform, combined with a data-driven approach, allows the company to identify and scale successful combinations of content, offers, and targeting strategies. It provides transparent reporting on active campaigns across multiple marketing channels. The company has received recognition for its rapid growth, being named to the Inc. 5000 list multiple times. Co-founder Sameet Durg was promoted from COO to President in 2020, overseeing daily operations.

Keywords: performance marketing, MarTech, customer acquisition, content marketing, digital advertising, SEM, paid social, CTV advertising, full-funnel marketing, Blackfire platform, lead generation, conversion optimization, data-driven marketing, ad campaigns, client-side marketing partner, digital media, brand awareness, marketing analytics, user acquisition, growth marketing