Geenapp

Geenapp was a technology-driven mobile advertising network that connected advertisers with publishers to promote mobile applications. The company was founded in 2013 by Jaime Ferre, Javier Casares, and Gina Tost in Barcelona, Spain. It operated as a marketplace for app promotion, providing a platform for agencies, developers, and brands to run campaigns through publishers, networks, and social media influencers.

The platform's business model was centered around monetizing mobile traffic through app installations. It offered a self-service platform for mobile app discovery and promotion, enabling developers to acquire users through cost-per-install (CPI), cost-per-engagement (CPE), or cost-per-action (CPA) campaigns. Publishers and social media users could, in turn, earn revenue by sharing and promoting these apps to their followers. The company provided technology that included fraud analytics to detect fake publishers, campaign analytics, and data-driven recommendations for optimizing campaigns.

Geenapp raised a total of $1.05 million over three funding rounds. Its first funding was an Angel round in April 2013, followed by a Seed round in November 2014 that raised $250,000 from investors including Wayra, Telefónica's accelerator. A final Seed round in May 2016 raised $561,000 from investors including Kima Ventures and Caixa Capital Risc. By November 2014, the company was active in 137 countries and had already reached its break-even point. By 2016, it was running over 27,000 campaigns in 191 countries. Despite its initial growth, Geenapp is now listed as a deadpooled or out of business company, ceasing operations around June 2018.

Keywords: mobile ad network, app promotion, user acquisition, cost-per-install, CPI, app marketing, adtech, mobile advertising, app discovery, publisher network, campaign analytics, fraud detection, social media promotion, app monetization, affiliate marketing, mobile traffic, performance marketing, Jaime Ferre, Gina Tost, Wayra