Geeks

Geeks operates as a technology services company, initially established in December 2014 by co-founders Mousa Yassin and Fathi Al Sharif. The venture was born from Al Sharif's frustrating personal experience with an inefficient and costly laptop repair, which highlighted a market gap for accessible and reliable tech support. Both founders transitioned from corporate careers, with Yassin bringing a background in management and operations, and Al Sharif contributing his extensive IT experience, including a tenure at Microsoft. They began with a minimum viable product to test the market, and after seeing positive results, Al Sharif dedicated himself full-time to the business, while Yassin initially worked part-time to fund the operation.

The company's business model is centered on providing on-demand IT support and managed services, catering to both individual consumers and small to medium-sized businesses (SMBs). Revenue is generated through various service offerings, including on-site and remote troubleshooting, device repair, and annual maintenance contracts (AMCs) for businesses. These AMCs offer a comprehensive suite of services such as remote monitoring, preventative maintenance, and 24/7 support, effectively acting as the client's outsourced IT department. Initially focused on on-demand repairs for consumers, Geeks expanded its services to include structured IT support for SMBs in 2017 and launched AMC-style support in 2018.

Geeks' service portfolio is extensive, covering IT support, cybersecurity, cloud services, and infrastructure projects. For individuals, services include the repair of smartphones, laptops, and tablets, often performed at the customer's location for convenience. For business clients, the company provides managed IT services, IT consultancy, and infrastructure setup. A key feature is their automated managed services system designed to identify and prevent IT issues proactively. This approach addresses the needs of SMBs that may lack dedicated or expert internal IT staff. The firm has established a significant presence in the UAE, particularly Dubai, and also operates in Saudi Arabia, aligning with the region's digital transformation goals. The company has supported over 25,000 individuals and serves more than 500 SMBs.

Keywords: IT support, managed services, on-demand tech repair, cybersecurity, cloud solutions, IT infrastructure, annual maintenance contract, SMB IT support, Dubai IT services, Saudi Arabia tech support, laptop repair, smartphone repair, remote IT support, on-site tech support, IT consultancy, Fathi Al Sharif, Mousa Yassin, digital transformation, data recovery, network management