GAYA

GAYA is a French company founded in 2021 by Amélie Guicheney and Jacques Bonneville that specializes in electric cargo bikes designed for urban families. Guicheney, a young mother, sought an efficient and environmentally friendly way to travel in the city with her son, which led to the creation of the company. She partnered with Bonneville, an engineer with extensive experience in the mobility sector, including formerly heading Matra's light electric vehicle division.

The company offers two main models, the "Compact" and the "Cargo," which are customizable, multi-seat electric bikes. These bikes are designed to be a hybrid between a scooter and a bicycle, featuring a large headlight, turn signals, a horn, and a rear stop light to enhance safety and visibility. They can carry a total weight of up to 160kg, accommodating multiple passengers or cargo. A key feature is the connectivity through a mobile application, which provides anti-theft measures like an audible alarm, GPS tracking, and remote locking, along with ride statistics and maintenance notifications. GAYA also emphasizes sustainability with a repairable battery and a commitment to local manufacturing, with its bikes assembled in France.

GAYA operates on a direct-to-consumer business model, selling its bikes online. The company also maintains a physical workshop in Paris and has a network of partner resellers and ambassadors across France for test rides. Its primary market is urban families looking for a practical and eco-friendly alternative to cars for daily commuting. The company has secured funding to support its growth, including a €2 million round in May 2023 and a €5 million round in July 2024, enabling it to expand in French cities and plan for European expansion. The firm aims to relocate more of its production to France.

Keywords: electric cargo bikes, urban mobility, family transportation, connected bicycles, e-bikes, sustainable transport, French mobility startup, multi-seat bikes, direct-to-consumer, Amélie Guicheney, Jacques Bonneville, micromobility, bike assembly, repairable battery, smart bike, anti-theft, GPS tracking, urban commuting, longtail bikes, scooter-bike hybrid