Gana Energía

Gana Energía, established in Valencia in 2015 by Antonio Picazo and Ricardo Margalejo, operates as an online electricity and gas retailer in the Spanish market. The company was founded to provide a simplified, low-cost alternative to Spain's traditional energy incumbents. Picazo, who serves as CEO, brings his expertise as an energy sector specialist to guide the company's strategy, emphasizing reduced profit margins to benefit consumers. The company's trajectory includes key milestones such as entering the Lanzadera accelerator program in 2018, which was instrumental in its early growth. By that time, it had 12,000 customers and a turnover of €10.5 million. In 2020, Gana Energía secured approximately €500-600K in funding from investors including Angels Capital and Lanzadera. A pivotal moment arrived in March 2021 when global multi-energy company Repsol acquired a majority stake, while the founding partners retained a minority ownership. This acquisition was designed to bolster Repsol's customer-centric, multi-energy strategy while allowing Gana Energía to continue operating with its independent management and brand identity.

The business model is centered on digital channels for customer acquisition and management, which supports its low-cost structure. Gana Energía provides 100% renewable electricity and natural gas services to residential customers and small businesses across mainland Spain and the Balearic Islands. Its revenue is generated directly from the sale of energy. The company's product suite includes various tariff structures, such as a fixed-price tariff for stable, predictable billing, an indexed market-price tariff for consumers willing to align their costs with the wholesale market, and a time-of-use tariff with different rates for peak and off-peak periods. To enhance customer engagement and savings, the company offers a user-friendly mobile app for bill management and consumption monitoring, a bill simulator, and a "Friend Plan" referral program. After experiencing significant growth, the company reported a turnover of €217 million in 2024 and serves over 370,000 clients as of mid-2025, with a stated ambition to reach one million customers.

Keywords: energy retailer, renewable electricity, natural gas, online energy supplier, Spanish energy market, Repsol subsidiary, customer-centric energy, fixed-rate tariffs, indexed tariffs, digital utility, energy savings, Antonio Picazo, Lanzadera, Angels Capital, residential energy, SME energy, bill simulator, renewable energy provider, energy market liberalization, utility company, electricity tariffs, gas tariffs, energy management app