Gamee

Founded in 2015 by Bozena Rezab, Jan Castek, Miroslav Chmelka, and Lukas Stibor, Gamee is a Prague-based company that has carved a niche in the mobile gaming industry. The company's leadership features CEO Bozena Rezab, formerly of Google where she handled YouTube growth for European markets, and CPO Jan Castek, who brought product development experience from his time at Cleevio. Gamee originated as a casual gaming platform and has since transitioned into the Web3 space, leveraging blockchain technology to enhance the player experience. In July 2020, the firm was acquired by Animoca Brands, a prominent name in blockchain gaming, for approximately €4 million in shares, plus potential earn-out payments.

Gamee operates as a high-engagement, play-and-earn gaming platform designed to bridge the gap between mainstream mobile gaming and the world of Web3. The business model primarily revolves around two interconnected streams: an ad-supported free-to-play model and a blockchain-based economy centered on its utility token, GMEE. Revenue is generated through partnerships with brands like NASA and Manchester City Football Club for sponsored games and, more recently, through a tokenized advertising network where advertisers use GMEE tokens to purchase ad space. This dual approach caters to a broad audience, from casual gamers to crypto enthusiasts, across platforms like iOS, Android, and notably, Telegram, where it stands as a leading game publisher.

The core of Gamee's offering is a diverse ecosystem of hyper-casual games. This includes the GAMEE Prizes app, which allows users to earn real money prizes funded by advertising revenue, and Arc8, a mobile app that integrates skill-based gaming with the metaverse. The GMEE token, an ERC-20 utility token, is central to the platform's Web3 functionality. Players use GMEE for in-game purchases, participating in tournaments, and influencing the platform's development through governance votes. The platform also incorporates Non-Fungible Tokens (NFTs) in the form of G-Bots and Beasts, which are collectible game characters that can be used in specific games, providing players with true ownership of their digital assets. A key strategic development is the GAMEE AdNetwork, which tokenizes ad space, allowing the community to participate in the advertising ecosystem.

Keywords: play-to-earn, P2E, blockchain gaming, mobile gaming, GMEE token, Animoca Brands, Web3 gaming, crypto gaming, NFT, casual games, Telegram games, Arc8, GameFi, digital assets, gaming platform, Bozena Rezab, Jan Castek, play-and-earn, metaverse gaming, decentralized gaming, ERC-20, ad network, gamification