Gamebake
Helping game developers reach more users and generate more revenue.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
£130k | Grant | ||
| Total Funding | 000k | ||
Based in London, Gamebake offers a streamlined solution for mobile game developers and publishers to expand their reach beyond conventional app stores. The company was established in 2019 by Michael Hudson, Rocky Grant, and George Abdallah, all of whom have backgrounds as mobile games developers. CEO Michael Hudson's entrepreneurial journey began at age 13, developing and licensing flash games before transitioning into the broader mobile gaming market, an experience that directly informs Gamebake's mission.
Gamebake operates as a distribution and monetization platform, targeting game developers and publishers who possess strong intellectual property but lack the specific expertise to penetrate diverse global markets. The firm addresses the challenge of market fragmentation by providing a single point of entry to a wide array of distribution channels. Its business model is based on a simple revenue share, integrating advertising, marketing, and in-app purchases as a standard part of its service.
The core of the company's offering is a platform accessible via a single, open-source Software Development Kit (SDK). This allows clients to distribute and monetize their games across four primary channel categories: alternative app stores like Huawei AppGallery and Samsung's Galaxy Store, social media platforms such as Facebook and WeChat, web game portals, and video game streaming apps. A key component is its proprietary technology called KILN, which is game-engine agnostic, supporting games built in Unity, Unreal Engine, Cocos, and others. This technology simplifies the process for publishers, allowing them to upload the same APK they would use for Google Play to access these new markets. Gamebake also provides consultancy on each platform's specific pricing models and marketing strategies to enhance game visibility. The company works with notable publishers and IP owners, including Atari and Banijay.
Keywords: mobile game distribution, game monetization, app store alternatives, game publishing, SDK, cross-platform gaming, global markets, game developer tools, revenue share model, in-app purchases, mobile advertising, KILN technology, game engine agnostic, end-to-end distribution, digital distribution, mobile entertainment, video game streaming apps, web game portals, social media gaming, emerging game markets, Atari, Banijay