Gallinée

Gallinée is a London-based beauty brand focused on the health of the skin's microbiome. It was founded in 2014 by Marie Drago, a French Doctor of Pharmacy with extensive experience in the beauty industry. Drago's personal journey with an autoimmune disease and her success in managing it with a probiotic and prebiotic diet sparked the idea for the company. This led her to research the effects of topical probiotics on skin inflammation, culminating in a patented thesis that forms the scientific basis for Gallinée's product formulations.

The company's business model revolves around the direct-to-consumer sale of its science-backed beauty products through its website, as well as distribution through department stores and pharmacies, primarily in the UK and France. Initially launched in 2016 after a successful Kickstarter campaign, Gallinée quickly attracted industry attention. In 2018, Unilever Ventures acquired a minority stake, providing capital to expand product innovation, e-commerce operations, and international presence, particularly in the US. A significant milestone occurred in September 2022, when Shiseido Europe acquired the brand, integrating it into its portfolio to strengthen its position in the skin beauty category. Following the acquisition, Marie Drago continues to guide the brand's vision as its Chief Creative Officer.

Gallinée offers a range of products for the face, hair, body, and oral hygiene, all designed to support the skin's microbiome. The core of its product line is a patented complex of prebiotics, probiotics, and postbiotics that nourish and strengthen the skin's beneficial bacteria. This approach aims to rebalance the skin's ecosystem, making it suitable for sensitive and atopy-prone skin. Products are formulated to be free from common irritants like soap, parabens, silicones, and colorants. Standout products include the Face Vinegar, a toner with two patents, and the Youthful Serum, which combines prebiotics and probiotics to support skin firmness. The brand targets consumers seeking solutions for sensitive skin conditions by focusing on the scientific connection between a healthy microbiome and overall skin health.

Keywords: microbiome skincare, prebiotic skincare, probiotic beauty, postbiotics, Marie Drago, sensitive skin, skin barrier, gut-skin axis, science-backed skincare, dermatological testing, Unilever Ventures, Shiseido acquisition, French pharmacy brand, skincare for eczema, atopy-prone skin, oral microbiome, hair microbiome, patented formula, Kickstarter beauty brand, clean beauty