Gado Certo

Gado Certo is a digital platform that connects cattle buyers and sellers, primarily operating in the Brazilian state of Mato Grosso. Founded in 2018 by brothers Eduardo Farah and Imil Farah Neto, the company aims to digitize and streamline the cattle trading process. The platform allows ranchers to list lots of cattle, which are vetted by Gado Certo's field professionals for quality, origin, and weight.

The company's business model is based on a commission fee charged to both the buyer and the seller for each transaction conducted through the platform. This fee is reportedly half of what is typically charged at traditional auctions. Gado Certo manages the bureaucratic aspects of the trade, including documentation and logistics, providing a more secure and efficient experience for its users. The platform features tools like a digital viability calculator, which helps ranchers assess the profitability of a purchase, and a dynamic price average for different micro-regions, similar to a 'FIPE table for cattle'.

The startup serves a market of approximately 100,000 ranchers in Mato Grosso, the state with the largest cattle herd in Brazil. Since its inception, the company has seen significant growth, increasing the number of cattle heads sold from 528 in 2019 to an expected 70,000 by the end of 2024. In June 2024, Gado Certo secured a R$4.25 million investment from the BRB Venture Capital Corporate Fund, managed by KPTL and Bossa Invest, to further develop its business operations and commercial team. The company's mobile application is available for both iOS and Android devices.

Keywords: agtech, livestock marketplace, cattle trading, digital auction, Brazil agriculture, ranching technology, livestock management, cattle commerce, Mato Grosso, farm tech, livestock investment, cattle logistics, online cattle sales, agricultural technology, livestock supply chain