Fynd

Initially incorporated as Shopsense Retail Technologies Pvt Ltd. in 2012, the company pivoted to the Fynd brand in November 2015. The Mumbai-based venture was started by co-founders Farooq Adam, Harsh Shah, and Sreeraman M.G., all alumni of IIT Bombay. Their initial concept, Shopsense, focused on providing interactive touchscreens in stores for virtual try-ons, a business-to-business model. Recognizing the limitations and the growing potential of e-commerce, the team transitioned to a business-to-consumer, online-to-offline (O2O) marketplace. This strategic shift proved successful, leading to its acquisition by Reliance Industries in 2019, which now holds a majority stake.

Fynd operates as a multi-platform retail-tech company, providing an omnichannel ecosystem for businesses to manage their sales across both online and physical stores. The company's primary clients are retail brands, for whom it builds and manages e-commerce websites, mobile applications, and in-store digital experiences from a unified platform. The business model operates on a Platform-as-a-Service (PaaS) framework, generating revenue through transaction fees and subscription plans for its suite of tools. This O2O model uniquely avoids holding inventory, instead sourcing products directly from the brand's nearest store to the customer, which optimizes delivery times.

The core offering is the Fynd Platform, a comprehensive suite of retail management tools that allows brands to establish an online presence quickly. Key features include catalog management, AI-driven tools, integrated payment gateways for various methods, and partnerships with logistics providers for order fulfillment. The platform supports unlimited product listings and real-time inventory syncing. It also includes marketing and analytics integrations with tools like Google Analytics and Facebook Pixel to help brands make data-driven decisions. For customers, Fynd offers a seamless shopping experience by providing access to the latest in-store fashion from over 8,000 stores online.

Keywords: retail-tech, omnichannel platform, O2O commerce, fashion e-commerce, retail management, inventory management, platform as a service, Farooq Adam, Harsh Shah, Sreeraman M.G., Reliance Industries, Shopsense, endless aisle, e-commerce enabler, digital storefront, hyperlocal delivery, supply chain optimization, B2C marketplace, in-store technology, customer engagement solution, retail analytics, AI in retail