Fuxtec

Fuxtec GmbH is a German manufacturer and online retailer specializing in garden tools, equipment, and leisure products like foldable wagons. Founded in 2008 and based near Stuttgart, the company was established by Tim Gumprecht and Tomislav Zelic. It operates primarily on a direct-to-consumer (D2C) business model, selling its products across Europe directly from its online shop, which allows for competitive pricing by eliminating intermediaries. This strategy is central to its goal of providing a strong price-to-performance ratio for its customers.

The company's product range is extensive, including lawnmowers, chainsaws, hedge trimmers, brush cutters, and innovative items like foldable wagons, which have become a signature product and a market leader. Fuxtec offers both petrol-powered and battery-operated tools, with its battery-powered line featuring a 'One-Fits-All' compatible battery system. While the products are manufactured in East Asia, the company emphasizes quality and maintains its own repair workshop in Germany, ensuring long-term spare parts availability. In April 2019, the private equity firm Findos Investor acquired Fuxtec. The company has since focused on international expansion, establishing country teams in France, England, and planning further growth into Italy, Scandinavia, and Spain.

Keywords: garden tools, direct-to-consumer, e-commerce, power equipment, foldable wagons, lawnmowers, chainsaws, hedge trimmers, battery-powered tools, German manufacturer, online retail, outdoor equipment, brush cutters, leaf blowers, garden care, leisure products, One-Fits-All battery, European market, agricultural machinery, forestry equipment