FuturaMedia

Established in 2004, FuturaMedia carved a niche in the digital point-of-sale (POS) communication sector in France. The company operates as a subsidiary of the Cegedim Group, a technology and services company founded in 1969 that specializes in digital flows for the healthcare and BtoB ecosystems. In November 2016, Cegedim acquired FuturaMedia to bolster the digital offerings of its pharmacy display subsidiary. A significant milestone occurred on April 1, 2023, when FuturaMedia merged with Cegedim-MEDIA, another entity within the group focused on communication in pharmacies. This fusion, creating the new entity C-MEDIA, was designed to generate synergies, foster growth, and consolidate the expertise of both teams, which were already collaborating on joint projects. The merged company now boasts a network of 10,000 screens across 3,000 pharmacies.

FuturaMedia provides digital communication solutions primarily for the health and beauty markets, serving clients such as pharmacies, parapharmacies, doctors, and opticians. The business model centers on equipping these points of sale with dynamic display solutions and managing the content as an advertising agency. This involves installing and maintaining digital screens and providing the software to manage the broadcast content. For its pharmacy clients, the company offers solutions that allow them to control their in-store and window display communications, promoting partner laboratory products, news, services, and promotions to enhance their brand identity and customer relations. Revenue is generated by providing these comprehensive digital signage packages and advertising services to laboratories and retail points of sale.

The core service is a robust digital signage network powered by Scala technology, which enables the deployment of dynamic content to thousands of screens. This includes in-store screens near the point of sale and outward-facing displays in shop windows to attract passersby. FuturaMedia has developed specific products like transparent LED walls that display animated video campaigns while allowing light to pass through, and MOBISCREEN, a mobile dynamic display solution available in various sizes that pharmacists can easily move within their stores. Another offering is the Clip Santé platform, a tool that lets pharmacists create and manage their own content loops in just a few clicks from a library of referenced products and media templates; this service was also adapted and launched in the UK as "Pharmacy Display".

Keywords: digital signage, point-of-sale communication, pharmacy advertising, health and beauty retail, DOOH, dynamic display, in-store marketing, retail media networks, phygital solutions, Cegedim Group, Scala partner, POS advertising, digital merchandising, pharmacy communication, healthcare marketing, retail technology, content management systems, transparent LED, mobile digital screens