Futora Marketing

Based in Fürstenfeldbruck, Germany, Futora Marketing GmbH operated as a business-to-business (B2B) marketing agency with a specific focus on virtual reality experiences. The company was founded in 2016 and developed interactive product placements within virtual reality games.

One of their key projects was "PRO GAMER TYCOON," a game that quickly rose to the 11th position on Steam Greenlight's list of most anticipated indie games. This game was intended to be free-to-play, monetized through in-game advertising partnerships rather than in-game purchases. The business model centered on creating engaging VR environments that would allow brands to connect with a large player base. Futora Marketing was financed by business angels from Spain, Belgium, and England. The company ceased operations and was liquidated in 2021.

Keywords: virtual reality marketing, B2B marketing agency, interactive product placement, VR games, in-game advertising, PRO GAMER TYCOON, Steam Greenlight, virtual reality experiences, advergaming, digital marketing Germany