Smartabase (Formerly Fusion Sport)

Originally founded as Fusion Sport in Brisbane, Australia, in 2003, the company now known as Teamworks AMS (formerly Smartabase) is a significant player in the human performance optimization market. The company was established by Dr. Markus Deutsch, who holds a PhD in Exercise Physiology. His background as a sports scientist and consultant for elite teams like the New Zealand All Blacks Rugby team fueled his passion for using technology to monitor and enhance athlete performance, leading to the creation of the company. A key milestone was the January 2023 acquisition by Teamworks, a major sports technology firm, which integrated Smartabase into its 'Operating System for Sports'. Following the acquisition, Dr. Deutsch assumed the role of President of Smartabase within Teamworks, focusing on product innovation.

Teamworks AMS provides a highly configurable software platform designed to be a central hub for all human performance data. The business serves a high-stakes clientele, including elite professional sports teams, national sporting federations, Olympic committees, and military operational wings. Its business model is based on providing this comprehensive athlete management system (AMS) which centralizes medical, training, and performance data to inform decision-making, mitigate injury risk, and optimize readiness. The platform's revenue is generated through subscriptions to this software-as-a-service (SaaS) solution.

The core product is a robust and flexible data aggregation platform. A key feature is its ability to integrate with a wide array of third-party systems and wearables, allowing organizations to consolidate disparate data sources into a single, actionable view. The system offers tools for creating custom forms, workflows, and automated alerts, tailored to the specific needs of different organizations. Users can build and view interactive dashboards and reports for data visualization without needing programming skills. The platform also includes dedicated mobile applications for both athletes and staff, enabling data input and access on the go, even offline. This comprehensive data management allows for a holistic view of athlete health and performance, supporting everything from strength and conditioning to injury rehabilitation.

Keywords: human performance optimization, athlete management system, sports science, data analytics, sports technology, athlete data management, performance analytics, injury prevention, military performance, elite sports, data integration, sports software, Teamworks AMS, Fusion Sport, Markus Deutsch, athlete monitoring, data visualization, sports EMR, wearable technology integration, readiness optimization