Furnish.co.uk
Designer home interiors marketplace.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Furnish.co.uk operates as a hybrid retail and online marketplace for luxury and designer home furnishings within the United Kingdom. The company was incorporated on May 30, 2008, and the website launched in 2010. The founding concept originated with Lisa Hill in 2005 out of frustration while trying to source products for her home renovation. This personal experience led her husband, Simon Hill, to establish the company. Simon, who serves as Founder and CEO, has a background in web sociology and user interaction design, which he applies to the platform's user experience.
The business functions as a curated one-stop shop, aiming to simplify the search for stylish home goods by hand-picking items from a variety of designers and boutique sellers. Its operating model is selective, focusing on the quality of the products listed rather than the sheer volume, creating a self-described "tat-free zone". The platform generates revenue by acting as both a direct retailer and a marketplace for third-party sellers, targeting consumers looking for high-end, modern, and designer furniture without having to browse countless stores. The company does not operate physical stores, functioning exclusively online.
The product catalog is extensive, featuring furniture for the living room, bedroom, dining room, and office, as well as lighting, home accessories, and garden furniture. It partners with a range of brands, from independent designers to more established names like Jual Furnishings, Baumhaus, and Frank Olsen Furniture. This strategy allows the platform to support independent creators while offering a broad selection to its customers. The service is designed to be a personal shopper for home interiors, providing curated finds to an audience that values design and quality. The company delivers only within the UK mainland.
Keywords: online furniture marketplace, designer furniture UK, luxury home furnishings, curated home decor, boutique furniture sellers, modern furniture online, contemporary lighting, home accessories UK, independent furniture designers, Simon Hill, Lisa Hill, UK home interiors, online retailer, furniture e-commerce, living room furniture, bedroom furniture, dining room furniture, garden furniture, home renovation sourcing, user interaction design