Furlenco

Furlenco is a subscription-based furniture and appliance rental platform operating in the Indian market. The company, founded in 2012 by Ajith Karimpana, a former Goldman Sachs and Morgan Stanley employee, caters to the needs of urban Indians by providing them with access to a wide range of award-winning furniture and home decor on a rental basis.

Initially incorporated as Rent Ur Duniya, the company was later rebranded as Furlenco. It is owned and operated by the Bangalore-based Kieraya Furnishing Solutions. The business model is centered around offering furniture and appliances for rent, which provides a flexible and cost-effective solution for customers compared to outright purchasing. This model is particularly appealing to the transient urban population that may not want to commit to long-term ownership of such assets.

Furlenco has a significant online presence and has raised capital through multiple funding rounds, including a Series D. The company's offerings are designed to meet the evolving lifestyle and needs of its target demographic, emphasizing convenience and style.

Keywords: furniture rental, appliance rental, subscription service, home decor, e-commerce, Indian market, online platform, consumer goods, rental service, furnishing solutions