Fur Ball Story
Startup that offers food, supplements and other pet care products.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Late VC | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Established in 2016, Fur Ball Story is a Gurugram-based company aiming to address key gaps in the Indian pet care market. The company was founded by Animesh Katiyar, Srishti Sharma, Arushi Dixit, and Daksh Jaiswal. The inspiration for the business came from co-founder Animesh Katiyar's experience during his law school days, where he observed the positive, stress-reducing impact of two campus Labradors on students. This personal observation, coupled with research into the scientifically proven benefits of animal companionship, led to the launch of Fur Ball Story, initially focusing on Animal Assisted Therapy (AAT).
Fur Ball Story has evolved from its initial therapy focus into a comprehensive pet care platform. The company identified three primary challenges in the Indian market: a lack of regulated pet services, a shortage of government-approved pet products, and outdated business practices within the industry. To address these issues, the company now offers a wide array of services including dog boarding, training, walking, grooming, and a pet-friendly café. A significant development in their business model is the introduction of a product line centered on Ayurvedic pet care. This range includes medicines and supplements designed to address common pet health issues like anxiety, skin infections, and joint pain, positioning itself as a natural alternative to allopathic veterinary products. Revenue is generated through these diverse services and the online sale of its products.
The company's initial service, pet therapy, caters to corporate and individual clients, offering sessions designed to reduce stress and improve well-being. They have provided these services to notable companies such as Sequoia Capital, MakeMyTrip, and Jio Saavn. The business has also expanded its reach by offering therapy sessions at Mumbai International Airport to help de-stress travelers. In May 2022, Fur Ball Story secured $407K in a seed funding round led by the Emami Group, which acquired a 30% stake in the company. As of March 31, 2024, the company reported an annual revenue of ₹6.66Cr.
Keywords: pet care India, Ayurvedic pet products, animal assisted therapy, pet services, dog boarding, dog training, pet wellness, natural pet medicine, corporate wellness, pet supplements, pet nutrition, stress relief therapy, dog-friendly cafe, pet grooming, pet hydrotherapy, herbal pet care, animal welfare, pet health, online pet products, Gurgaon startups