Funny Or Die
Comedy video website that maintains quality user generated content by keeping only the videos with high ratings.
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Funny Or Die (FOD) operates as a comedy-focused entertainment brand and independent studio. It was founded on April 12, 2007, by a team that included actor Will Ferrell, writer-director Adam McKay, Chris Henchy, and venture capitalist Mark Kvamme. The idea originated from McKay's desire to create sketches similar to his work at SNL and Ferrell's interest in an open platform for short-form comedy, despite their initial skepticism about the viability of comedy websites. The company's launch was marked by the viral success of its first video, "The Landlord," which featured Ferrell in a confrontation with his two-year-old landlord, played by McKay's daughter, Pearl.
The company's primary business involves producing original content and providing a platform for both established stars and new comedic voices. Its content spans digital series, television shows, films, podcasts, and live events. Revenue is generated through multiple streams, most notably branded content, where FOD creates and produces videos for Fortune 500 companies. These campaigns can range from $100,000 to $900,000. Additional income comes from advertising on its digital platforms, production fees for television and film projects, and partnerships. FOD has produced successful series like "Billy on the Street," "Between Two Ferns with Zach Galifianakis," and the Peabody Award-winning "American Vandal." The company has also expanded into long-form content, such as the Emmy-winning TV movie "WEIRD: THE AL YANKOVIC STORY."
In May 2021, Funny Or Die was acquired by Henry R. Muñoz III, a prominent designer, activist, and Democratic fundraiser, making it one of the few Latino-owned entertainment companies. Muñoz, who had previously worked in architecture and has a long history of activism for the Latino community, aimed to steer the company toward a mission of inclusivity, focusing on content that is "Funny, Original and Diverse." This new chapter builds on the company's history of political and social satire. The existing executive team, including CEO Mike Farah, remained in place following the acquisition, with Will Ferrell continuing as an advisor.
Keywords: comedy studio, digital content, branded entertainment, sketch comedy, Will Ferrell, Adam McKay, Henry R. Muñoz III, Between Two Ferns, Billy on the Street, American Vandal, The Landlord, viral video, web series, television production, film production, comedy podcasts, celebrity collaborations, political satire, social commentary, entertainment brand