FunniFin

FunniFin is an Italian Benefit Corporation operating a financial wellness platform for corporate employees. Founded in November 2021 by Lapo Nidiaci, Leonardo Capotosto, Matteo Moscarelli, Maurizio Rinaldi, and Michele Bramante, the company has its legal headquarters in Florence and an operational base in Bari. The founding team combines expertise from various sectors; CEO Lapo Nidiaci was formerly a Business Intelligence Analyst at Toyota, and CMO Leonardo Capotosto was a Financial Analyst at Amazon and Procter & Gamble. Both hold Master's degrees from ESCP Business School.

The company provides a B2B SaaS platform designed to improve the financial literacy and well-being of employees, aiming to reduce financial stress and enhance productivity. Its business model involves charging corporate clients an annual, per-employee license fee. For financial institutions, it offers a license fee that includes API set-up charges plus variable fees based on usage. The platform integrates several key features, including AI-driven tools like a virtual financial assistant named 'Hari' that can be customized with company-specific documents (e.g., benefits, health funds), a payslip reader, personalized coaching sessions with financial experts, and gamified educational content. This content consists of customizable learning modules, short video courses, and quizzes that allow users to learn about topics from budgeting to investing.

FunniFin began full-time operations in January 2022 and launched its B2C app in July 2022, which surpassed 12,000 users. By early 2025, the company had secured contracts with approximately 10 major clients, including IREN Group and FATER, reaching over 20,000 employees. FunniFin has participated in several accelerator programs, including those by IKIGAI, Nana Bianca, and was selected for the Global Startup Program 2023 in London. In January 2025, the company announced the closure of an €850,000 seed round, comprising €650,000 in equity and €200,000 from a subsidized finance grant. Key investors in the round include CDP Venture Capital, SocialFare Seed, and Fondazione Italiana Accenture.

Keywords: financial wellness, employee benefits, EdTech, FinTech, B2B SaaS, corporate wellness, financial education, AI financial assistant, gamification, personalized coaching, HR Tech, financial literacy, employee productivity, investment education, corporate e-learning, digital financial desk, employee support, financial management, budgeting tools, venture capital