Fundvisory

Fundvisory, established in 2015, is a financial technology firm specializing in white-label, B2B2C robo-advisory services for the savings and investment sector. The company operates primarily in France, providing its digital platform to institutional clients such as banks, insurers, asset managers, and brokers, including prominent names like Aviva, Macif, and Natixis. The business model is centered on a SaaS or BaaS architecture, offering turnkey solutions that are modular and can be integrated into partners' existing systems without extensive IT development, often through iFrames for a seamless end-user experience. Fundvisory is compensated by its partners on a flat-fee basis for the use of its platform, while the service is typically free for the end customer.

The company was co-founded by Nicolas Gonzalez, who serves as the CEO. His background as a quantitative analyst at institutions like the European Central Bank and EDHEC-Risk Institute provided a strong foundation in risk management and financial engineering, directly influencing Fundvisory's data-driven approach. The firm's history includes an initial funding of €300,000 from friends and family in 2016, followed by a significant milestone in 2018 with a €1.8 million Series A investment from clients Aviva France and Macif Group. This funding was aimed at accelerating development, enhancing AI research, and preparing for European expansion. Fundvisory was also a laureate of the BPI Digital Innovation Competition in 2017.

Fundvisory's core product is a flexible digital platform that automates investment advice. It features a streamlined customer journey starting with a questionnaire to profile the user's risk tolerance and financial situation. Proprietary algorithms then analyze this data to propose personalized asset allocation models. The platform offers several distinct solutions: 'Wealth Advisor,' a CRM-coupled extranet for wealth managers; 'Wealth Direct,' a white-label dashboard for end-customers to manage investments; and 'Smart Open Bank,' which enables rapid deployment of the entire flexible architecture. The technology ensures compliance with financial regulations like MiFID 2 and DDA, and prioritizes security with data encrypted and stored in France.

Keywords: robo-advisor, portfolio construction, B2B2C fintech, wealthtech, asset allocation, digital savings, financial advisory platform, investment profiling, white-label financial services, SaaS, BaaS, automated financial advice, portfolio management software, customer risk profiling, digital wealth management, Nicolas Gonzalez, Aviva, Macif, investment management, financial software, ORIAS