Funatix Club
Funatix Club - We Know Gaming.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
$2.0m | Early VC | ||
| Total Funding | 000k | ||
Funatix Club, founded in 2015 by Yoni Ben-Simhon (COO) and Lishar Bahar (CIO), is an Israeli technology company specializing in the development of online sports games. Formerly known as Proyoli Gaming, the company is headquartered in Beer Sheba, with its management team operating out of Tel Aviv. The firm's strategic focus is on the global fantasy sports market, with a particular emphasis on soccer, a sport it identified as an underexploited opportunity.
The company's flagship product is the "Real Manager" fantasy sports platform. This platform distinguishes itself by integrating classic fantasy sports mechanics with features from the online gaming and social networking sectors to enhance user engagement and retention. Funatix Club's business model is centered on forming exclusive partnerships with soccer federations, leagues, and their media partners to become their official fantasy game provider. This strategy was initiated with the Israeli Premier League for the 2018-2019 season. Since then, the company has secured partnerships with numerous professional leagues, including those in Mexico, Greece, Serbia, Ukraine, Switzerland, and Thailand. The platform is designed to be fully localized for each market, including language, within a week.
Funatix Club generates revenue streams and fan data for its league partners while increasing exposure for the leagues' clubs, athletes, and sponsors. The platform provides a fully managed fantasy game, an automatic graphics generator, and in-depth user-data analysis. While the initial focus has been on the football ecosystem, the "Real Manager" game is designed to be adaptable to other sports like baseball and basketball. The company has attracted significant venture capital, securing seed funding in 2018 and 2019, followed by a Series A round in 2020 and a further venture round in March 2021, with backers including SIBF VC and Sherpa InnoVentures. The company has stated a strategic goal of reaching 50 million users by 2025.
Keywords: fantasy sports, soccer gaming, sports technology, fan engagement, mobile gaming, sports management games, digital media, user data analysis, official league partner, venture capital-backed, B2B sports technology, Real Manager, gamification, Israeli tech, online gaming, sports partnerships, user retention, football technology, social gaming, sports data