FullStory

FullStory is a technology startup that specializes in digital experience analytics. The company provides a platform that helps businesses understand how users interact with their websites and mobile apps. By capturing and analyzing user interactions, FullStory enables companies to identify issues, optimize user experiences, and ultimately drive conversions and customer satisfaction.

FullStory serves a wide range of clients, including e-commerce businesses, financial services, travel companies, and more. Essentially, any business with a digital presence can benefit from FullStory's insights. The market it operates in is the digital experience analytics sector, which is a subset of the broader analytics and business intelligence industry.

The business model of FullStory is based on a Software-as-a-Service (SaaS) approach. Clients subscribe to the platform, paying a recurring fee based on their usage and the features they need. This subscription model provides FullStory with a steady stream of revenue and allows for scalability as clients grow and require more advanced features.

FullStory makes money by offering different pricing tiers, which cater to various business sizes and needs. These tiers range from basic plans for small businesses to more comprehensive solutions for large enterprises. Additionally, FullStory offers a free trial and demo to attract potential customers and demonstrate the value of their platform.

In summary, FullStory is a digital experience analytics company that helps businesses improve their online user experiences through detailed insights and data analysis. It operates on a SaaS model, serving a diverse range of industries and making money through subscription fees.

Keywords: digital experience analytics, user interactions, SaaS, website optimization, mobile app analysis, e-commerce, customer satisfaction, data insights, subscription model, business intelligence.