Full Circle Feed

Full Circle operates as a farm-to-table delivery service, focusing on providing certified organic produce and artisan farm products to communities along the West Coast of the United States. Founded in 1996 by the husband-and-wife team Andrew Stout and Wendy Munroe, along with John Huschle, the venture began as a small five-acre market farm in Washington. Wendy Munroe, who met Andrew at the University of Wisconsin, Madison, brought her passion for ecology and connecting children with the food system to the farm's mission. She serves as the Farm Experience Director, hosts tours, and acts as a company spokesperson. Andrew Stout remained as chairman and chief farmer after the appointment of e-commerce veteran Michael Smith as CEO in 2013 to help scale the business.

The company's business model is centered around a subscription-based service where customers receive a weekly box of fresh, seasonal produce. This Community Supported Agriculture (CSA) program has evolved into what the company calls a farm-to-table delivery service. To ensure a diverse, year-round selection, Full Circle not only grows produce on its own 430 acres of certified organic land but also aggregates products from a network of partner organic farms and artisan producers. This approach allows them to scale up and make a wider variety of organic products accessible to a larger customer base. The business is structured into two main divisions: the farm operation (Full Circle Farm) which handles production, and the delivery service (Full Circle) which manages aggregation, packing, and distribution.

Clients are primarily individuals and families seeking convenient access to healthy, organic food. The service delivers directly to customers' homes, offices, or designated neighborhood pickup sites, serving areas in Washington, Idaho, Alaska, and parts of the San Francisco Bay Area. Revenue is generated through the sale of these customizable subscription boxes, with options to add various other farm products like pasture-raised eggs, dairy, jams, and honey. The service offers flexibility, allowing customers to customize their boxes, skip deliveries, and change box sizes without long-term commitments. The company has received $160K in funding from investors including E8 and Keeler Investments Group.

Keywords: organic produce delivery, farm-to-table, CSA, subscription box, sustainable agriculture, community supported agriculture, local food system, organic farming, fresh produce, food delivery service, West Coast, Andrew Stout, Wendy Munroe, artisan farm products, healthy eating, food subscription, Washington agriculture, farm-direct, organic food